Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer. Note: This course was previously listed as MAR 216.
2023-2024
Catalog Resources
- About ACC
- Paying for College
- Student Resources and Services
- Student Academic Records
- Academic Policies and Procedures
- Legal Notices
- Academic Programs
- Academic Plans
- Courses
- Administrators and Faculty
- Workforce and Community Programs
- Littleton Campus Map
- Sturm Collaboration Campus Map
- DCSC Legacy Campus Map
- Archived Catalogs
Programs by Pathway
Principles of Marketing
MAR
2016