Digital Marketing Certificate

2024-2025

CIP 520201 BADM

The Digital Marketing Certificate is intended to give students a foundation of business and marketing and to focus on strategies for digital marketing and applying these for meeting business goals. The certificate will also focus on measuring and analyzing applicable strategies using social media and digital analytics, employing these concepts to plan a marketing campaign. The certificate will provide students with digital marketing concepts such as digital analytics, social media marketing and digital marketing.

Program Requirements

Major Courses (18 Credit Hours)
BUS 1015 - Introduction to Business
3 Credits
MAR 2016 - Principles of Marketing
3 Credits
MAR 1055 - Social Media for Business
3 Credits
MAR 2055 - Digital Marketing
3 Credits
BUS 1020 - Introduction to E-Commerce
3 Credits

OR MAR 2035 - Consumer Behavior

MAR 2660 - Marketing Analytics
3 Credits
Total Hours: 18 credit hours

Graduation Requirements

  • Apply for graduation online at www.arapahoe.edu/graduation.
  • As a graduate of a Career and Technical Education program you will be contacted by an ACC employee in approximately six months to verify your employment information. This information gathering is a federal requirement to ensure that ACC receives certain federal funding.