MAR 217 E-Commerce Marketing
Explores new marketing strategies that have emerged as areas of information technology and the Internet have evolved. This course examines traditional marketing concepts of buying behavior, promotion, production and others, then redefines them as they apply to marketing on the World Wide Web. Web fundamentals, e-marketing trends, strategies, models and research will be examined.
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Parker Campus - 15653 Brookstone Drive, Parker, CO 80134 | 303.734.4822
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