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Fall 2009


SMALL BUSINESS START-UP
Starting a Business in Colorado
— Staff
Are you thinking of starting or have recently started a business, but aren’t really sure what you are doing? Do you want to avoid the pitfalls that cause so many businesses to fail? Want to make sure that your personal assets are protected? Discover the pre-startup and startup steps to building your business on a firm foundation. Receive a Colorado Business Resource Guide and learn where to find reliable business information.

  • Wed, Sept 30, 6:30-9:30 p.m. — ACC Campus
    BUSI 1024F01-66176 — $49, $5 material fee to instructor

public speakerEFFECTIVE SPEAKING
How to Speak with Confidence
— Dennis Ryan
Gain self-confidence in public situations, corporate presentations, sales presentations, or speaking to your boss. Overcome shyness, learn listening skills, how to criticize constructively, and understand body language. Come prepared to give a two-minute presentation about yourself and your expectations from the class.

  • Wed, Sept 23-Oct 7, 6-9 p.m.3 wks — ACC Campus
    BUSI 1042F01-66170 — $79, $10 material fee to instructor

Get Over Your Fear of Public Speaking
— Leanna Fredrich
— ACCording to a well-known survey 65% of us would rather die than speak in public. Many have tried to overcome their fear and have given up. But wait! There is hope. Discover a simple but powerful tool, Emotional Freedom Technique (EFT), a therapy that works on the mind through the body. Discover how to tap on various areas of your body while focusing on a fear-producing situation, such as speaking in public. By continuing the procedure while imagining the fearful situation, you will experience lower levels of anxiety. In most cases, the situation will no longer generate anxiety. Don’t suffer another minute! Discover what you need to be comfortable speaking “up front”.

Leanna Fredrich is a Life Coach and an Advanced EFT Practitioner. The whole focus of her business is to help people get past their fears and have the freedom to reach their full potential.

  • Tue, Nov 10, 6:30-8:30 p.m. — ACC Campus
    BUSI 1041F01-66169 — $49, $3 material fee to instructor

SUCCESS
new courseDissolve the REAL Blocks to Your Success
— Vicki Nelson
You have studied, read countless books, created goals and rock solid plans, networked and worked really hard. Yet you are still struggling to experience the success you want. Ready to get to the heart of the matter and finally clear out the REAL blocks that are tripping you up? Willpower won’t do it, as your own life experience has shown you. Yet there is a simple technique to effectively expose, and permanently dissolve, your hidden personal blocks to success. Take a few sessions to learn this skill and it’s yours for life. When you clear the path so that your unconscious auto-pilot is aligned with your goals, nothing can stop you from having the success you want.

  • Thu, Oct 8-15, 6:30-9 p.m., 2 wks — ACC Campus
    BUSI 1048F01-66366 — $59 written papers

BUSINESS WRITING
Write with Confidence
— Staff
Discover how to increase your effectiveness as a writer so you will be prepared to handle a variety of situations. Explore and practice writing correspondence, proposals, progress, feasibility and research reports as well as general principles and techniques of quality writing. Learn tips at night that you can use the next day. Bring specific writing challenges you have for assistance.

  • Wed, Oct 14-28, 6:30-8:30 p.m., 3 wks — ACC Campus
    BUSI 1029F01-66167 — $79, $20 material fee to instructor

INVENTIONS
Ideas and Inventions: What to do With Them
— Peter H. Youngwith
Everybody gets ideas, but it’s what you do with yours that matters. This practical seminar is packed with advice, information, and references to help you develop your idea or invention. Discover the great American Success Story, often an idea which leads to a product and finally to a “rich and famous” entrepreneur. Learn about patents and how to make it through the process. Should all ideas be developed? Discuss how to protect your idea via a patent, copyright or trademark.

Peter H. Youngwith has been an amateur inventor most of his life. He is a member of and volunteers with the Rocky Mountain Inventors Congress. He holds three university degrees and is a former research scientist of Bell Laboratories. He has co-founded four small high-tech companies and was recently awarded a US Patent.

  • Wed, Oct 21, 6:30-9:30 p.m. — ACC Campus
    BUSI 1055F01-66185 — $49, $8 material fee to instructor

CONTRACTS
new courseWhat the Contract Really Says: Know What You’re Getting Into
— Pam O’Mara
Do you understand everything you see in a contract? Have you ever signed a contract to find you’ve unintentionally agreed to something? Did you know you can form a contract without signing anything? Discover different types of contracts and what various clauses really mean. Learn why you should not sign now and assume “it will all work out later.”

Pam O’Mara is a business owner and consultant who has been assisting businesses of all sizes to develop sound business and marketing strategies since 1983. Her background includes a Master of Laws in Intellectual Property (LLM-IP) and JD.

  • Wed, Sept 23, 6-8 p.m. — ACC Campus
    BUSI 1052F01-66186 — $44, $10 material fee to instructor

MARKETING
new courseThe Referral Marketing Miracle: Or How to Triple Your Business Referrals
— Cindy Rayfield
In this workshop, we’ll discuss one of the most basic concepts of marketing, “word-of-mouth” (a.k.a. referral, viral), what it really means and how we can measure it (yes, we really can measure it!). We all know that referrals are the very best source of new business but we don’t always understand why people refer things in the first place. Why do we do it ourselves?

Find out by:

  1. Learning why conventional media marketing doesn’t work like we think it should, and why, in fact, the “people network” is better.
  2. Understanding exactly why people decide to refer your product or service, and how you can influence this behavior for your immediate benefit.
  3. Learning how to create conditions for referral activity.
  4. Understanding customer perceptions and what needs to change for more referral activity.
  5. Creating a results-oriented “looking good” statement for your business.

Cindy Rayfield has a history of helping people build and grow their businesses. Since 2001 she has been a business owner, operating a website and copywriting company in Denver that helps small businesses, churches and non-profits with marketing and communication projects. She is also a local franchise consultant for Colorado, Wyoming and Montana, helping people understand the best fit for them in the franchise investment process.

  • Thu, Oct 15, 6-9 p.m. — ACC Campus
    BUSI 1072F01-66172 — $49, $5 material fee to instructor

Improve Your Marketing and Watch Your Sales Grow!
— Staff
Every small business needs a successful marketing plan. Learn how to develop effective strategies by evaluating trends, studying the competition, and defining your target market and price position. Identify the clients or customers who are the most likely to buy from you, which types of marketing will work best for your business, and how to test and track all of your marketing efforts.

  • Thu, Oct 8, 6:30-9 p.m. — ACC Campus
    BUSI 1070F01-66173 — $49, $5 Material fee to instructor

new courseGet to the Top of Google
— Jennifer Croft
As more people turn to the Web to look for the products, services, and information they need, it is vital that you have a Web site that can be easily found in the search engines. There is no need to pay for clicks or banner ads. Come to this fun basic class on search engine optimization (SEO) and learn how to get your Web site to the top of Google, Yahoo, and MSN.

Jennifer Croft has more than 25 years marketing experience and has spent 650 hours in the past year studying search engine optimization “best practices” techniques.

  • Tue, Oct 20, 6-8 p.m. — ACC Campus
    BUSI 1075F01-66175 — $49, $5 material fee to instructor

business handshakeSMALL BUSINESS FINANCES
Bookkeeping and Financial Basics
— Sandi Schoob
Learn to read an income statement and balance sheet, understand depreciation, and cash flow analysis. Discover how to keep track of all the money that’s coming and going and prepare basic reports on how your business is doing. Talk about — ACCounting terminology, record keeping, and bank reconciliation. Bring a calculator and a pencil.

  • Thu, Nov 12, 6-8 p.m. — ACC Campus
    BUSI 1043F01-66244 — $49, $10 material fee to instructor

FRANCHISE
Franchising 101: There’s More to Franchising than French Fries and Sub Sandwiches
— Cindy Rayfield
In this class, we’ll discuss why many aspiring entrepreneurs choose a franchise business over starting their own business. More and more people are drawn to the idea of owning a franchise business because of the proven systems and the support that are at the heart of any good franchise concept. Is a franchise right for you too?

Find out:

  1. Why own a business
  2. Why own a franchise business
  3. Learn about the myths and realities surrounding franchising
  4. Get familiar with franchising terminology
  5. Understand the steps to finding the right franchise
  6. How to make a decision about the franchise you may want to purchase
  • Wed, Sept 23, 6:30-8:30 p.m. — ACC Campus
    BUSI 1073F01-66178 — $49, $5 material fee to instructor

DATA SECURITY
Safe Computing for Home Users
— Steve Sande
Did you know that 75% of Americans have an e-mail address and the average Internet user is online 3 hours per day? But 8% of our time online is spent dealing with spam and 88% of home computers have been infected by some kind of unwanted program.

Discover:

  1. The single biggest mistake home computer users make.
  2. The nine steps you should take to make your computer safe.
  3. How to make your wireless network secure in less than 15 minutes.
  4. Why hackers are interested in your home PC.
  5. Five simple tasks that can protect you from identity theft.
  6. What to do to keep track of your passwords, and keep them away from others.
  7. How to tell if an e-mail message is authentic or a phishing attack.

Learn to defend your home computer against viruses, worms, Trojan horses, spam, and spyware. Discuss what to do if you think you have already been infected. Uncover the meaning of security terminology. Witness hacker tools in action.

  • Wed, Nov 18, 6-9 p.m. — ACC Campus
    BUSI 1037F01-66182 — $49

PROTECT YOUR IPintellectual property
new courseIntellectual Property Basics for Inventors, Innovators, and Designers
— Pam O’Mara
Wondering how to protect your great inventions and creations? Do you know if your process is eligible for patent protection? Or, when it’s better to keep it as a trade secret? Do you know what to do if your name was left off a patent application? This session offers an introduction to intellectual property (IP) protection techniques including patents, copyright, trademarks, and trade secrets, and considers what you need to do before approaching an attorney.

  • Wed, Oct 7, 6-8:30 p.m. — ACC Campus
    BUSI 1053F01-66187 — $44, $15 material fee to instructor

new courseIntellectual Property Due Diligence for Pro-Active Business Managers,
Estate Planners, and Investors
— Pam O’Mara
Untapped intellectual assets and undervalued intellectual property (IP) are detrimental to small businesses, corporations, and personal estates. Thorough, periodic IP audits contribute to well-managed corporate and personal value. This session guides you through issues to consider and questions to ask in developing and implementing IP audits and due diligence procedures performed generally and for specific purposes, including merger, acquisition, and divesture planning; bankruptcy proceedings; divorce proceedings; and estate planning.

  • Mon, Nov 9, 6-8 p.m. — ACC Campus
    BUSI 1054F01-66188 — $44, $25 material fee to instructor

For information or to register by phone, call 303.797.5722 or 303.797.5608.
E-mail us at community.ed@arapahoe.edu.

303.797.5722 | Register Online
5900 S. Santa Fe Drive, Littleton, Colorado
Mailing address: P.O. Box 9002, Littleton, CO 80160-9002
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